Wild Planet Case Study Example | Topics and Well Written Essays - 500 words

Wild Planet - Case Study Example As the report highlights  family and important groups affect the perception, wants and basic value of kids, such that they keep the practices of the groups in which they were brought up in. Wild Planet marketers evaluate cultural shifts in regard to demand for toys in a bid to remain competitive in the market. This helps in determining which cultural setups demand toys and which do not, so that toys are not offered to cultures that do not need them.From the study it is clear that  high quality and nonviolent toys are produced and marketed by the company, responding to the current need for creativity and innovativeness. In so doing, social classes have to be considered and well incorporated in product development so that the demand is fully met. These social trends are fundamental in determining consumer behavior. There are those consumers that buy products because they are expensive, while others go for the cheaper products. Social determinants like income, education and wealth i nfluence purchase processes. Wild planet needs to identify the characteristics of the various markets it serves in marketing the toys and selling positive play experiences.  Individual buyers consider their personality in making purchase decisions. The age and life of a buyer influences that person’s buying behavior. Standard of life is also significant when it comes to purchase decisions.  Personalities that attach toys and related products to their lives are likely to buy more than those who do not.